Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]
Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
Two days ago, Sticky MD Catherine Toole gave a presentation as part of the Web 2.0 Experience seminars at Internet World 2007. The topic was ‘The five things web copy commissioners should know about social media’.
Thanks very much to all the people who attended and gave us such positive feedback. You can read what some [...]
Posted by Sticky Content to events, Internet World, Social Media
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