Stickyblog

You are cordially invited to enter a social media experiment with me.
 
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
 
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]

Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing

It’s standard practice among dispensers of business writing advice to rubbish the passive. Examples like “mistakes were made…” and “the decision was taken to…” and “it has been decided that” paint the picture of a clunky verbal construction that produces language that is invariably woolly, bureaucratic, evasive.While it’s probably no bad thing to observe the [...]

Posted by Dan Fielder to style, Web writing