Stickyblog

Stylistic variation versus writing for the web: fight!!
Many writers – journalists especially – find it hard to call something the same thing twice. If you’re writing about Michael Owen, for instance, you might refer to him as “Michael Owen” the first time round, then perhaps “the Newcastle striker” at the second mention, then perhaps “England’s [...]

Posted by Dan Fielder to style, Tone of voice, Web writing, Writing for search

Further to our attempts to rehabilitate the passive voice – or at least demonstrate that using the passive appropriately doesn’t make you a spineless victim type – we were intrigued to read Jakob Nielsen’s recent newsletter topic, “Passive Voice is Redeemed for Web Headings”.
The grand wizard of usability argues that the “active voice is best [...]

Posted by Dan Fielder to style, Web writing, Writing for search