Comments on: Cut your news stories – no one likes two-week-old fish http://www.stickycontent.co.uk/blog/2008/10/07/cut-your-news-stories-%e2%80%93-no-one-likes-two-week-old-fish/ Mon, 26 Jul 2010 17:19:09 +0100 hourly 1 http://wordpress.org/?v=3.0 By: Dan Fielder http://www.stickycontent.co.uk/blog/2008/10/07/cut-your-news-stories-%e2%80%93-no-one-likes-two-week-old-fish/comment-page-1/#comment-6207 Dan Fielder Fri, 12 Dec 2008 15:01:35 +0000 http://www.stickycontent.co.uk/blog/?p=49#comment-6207 Kath - thanks for your comment. We're certainly going to try and get the rate of posts up in 2009. I'd say our issue isn't so much finding things to say as finding the time to say them. And while we'd always advocate a quality over quantity approach for the sort of area we're in, we still need a more regular flow of posts to achieve a critical mass. Thank you for challenging us to do better/more! Kath – thanks for your comment. We’re certainly going to try and get the rate of posts up in 2009. I’d say our issue isn’t so much finding things to say as finding the time to say them. And while we’d always advocate a quality over quantity approach for the sort of area we’re in, we still need a more regular flow of posts to achieve a critical mass. Thank you for challenging us to do better/more!

]]> By: Old news is worse than no news | Experience Blueprint http://www.stickycontent.co.uk/blog/2008/10/07/cut-your-news-stories-%e2%80%93-no-one-likes-two-week-old-fish/comment-page-1/#comment-5985 Old news is worse than no news | Experience Blueprint Tue, 18 Nov 2008 22:00:32 +0000 http://www.stickycontent.co.uk/blog/?p=49#comment-5985 [...] Fielder writes on the Sticky Content blog that most corporate websites would be better served by not having a ‘news’ section prominent on the [...] [...] Fielder writes on the Sticky Content blog that most corporate websites would be better served by not having a ‘news’ section prominent on the [...]

]]> By: Kath Burke http://www.stickycontent.co.uk/blog/2008/10/07/cut-your-news-stories-%e2%80%93-no-one-likes-two-week-old-fish/comment-page-1/#comment-5841 Kath Burke Wed, 05 Nov 2008 19:27:04 +0000 http://www.stickycontent.co.uk/blog/?p=49#comment-5841 Great point Dan - business people intuitively realise that keeping their website up to date is a must. But when it comes down to it they don't have the time or inclination to run a news operation. And if you don't plan for it you the content doesn't materialise. I try to persuade clients to think seasonally about their website. It's manageable to produce a graphic and campaign or whatever four times a year, to keep your home page looking fresh. But like you say news is a business all of its own - and a very specialist, skills and time intensive one at that. Blogs can be good but again how often can you come up with a good story that's relevant to your business... and that you have time to write? Looking at the Sticky Content blog for example. Writing is your bread and butter and yet I see only 7 new entries for 2008 - that's 10 months of the year. (This is not a criticism - just to say that quality of news / comment matters more than quantity) Great point Dan – business people intuitively realise that keeping their website up to date is a must. But when it comes down to it they don’t have the time or inclination to run a news operation. And if you don’t plan for it you the content doesn’t materialise.

I try to persuade clients to think seasonally about their website. It’s manageable to produce a graphic and campaign or whatever four times a year, to keep your home page looking fresh. But like you say news is a business all of its own – and a very specialist, skills and time intensive one at that.

Blogs can be good but again how often can you come up with a good story that’s relevant to your business… and that you have time to write?

Looking at the Sticky Content blog for example. Writing is your bread and butter and yet I see only 7 new entries for 2008 – that’s 10 months of the year. (This is not a criticism – just to say that quality of news / comment matters more than quantity)

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