Unsubscribe me (let me go): making email opt-outs easy
Have a little respect for your users: don’t get in their way when they want to leave.
Posted by Jackie Kingsley to email, unsubscribe, writing for email
1 Comment »
1 Comment »
Ten ways to generate promotional hooks
It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?) Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely [...]
Posted by Claire Bussey to marketing, writing for email
No Comments »
Online forms: how to get the copy right
The web is a highly transactional space where people come to trade information, products and services. Many businesses stand or fall on their ability to generate leads and sales through their sites. In such a world, the piece of content that matters most on your site is often the online form. It’s where you convert [...]
Posted by Sticky Content to form design, how to write form copy, online forms
2 Comments »
