Stickyblog

Have a little respect for your users: don’t get in their way when they want to leave.

Posted by Jackie Kingsley to email, unsubscribe, writing for email

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?)
Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely followed [...]

Posted by Claire Bussey to marketing, writing for email

The web is a highly transactional space where people come to trade information, products and services. Many businesses stand or fall on their ability to generate leads and sales through their sites.
In such a world, the piece of content that matters most on your site is often the online form. It’s where you convert [...]

Posted by Sticky Content to form design, how to write form copy, online forms