A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]
Posted by Dan Fielder to style, usability, Web writing, Writing for search
Boost your email open rate by paying attention to your from fields
Posted by Dan Fielder to email, from fields, marketing, writing for email
Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.
Posted by Martin Wake to branding, Tone of voice, Web writing
Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations
Posted by Claire Bussey to brand building, email, marketing, writing for email
Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.
Posted by Martin Wake to SEO, Writing for search
In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.
Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search
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