Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
There’s no reason to abandon good email practice just because the calendar’s changed.
Posted by Claire Bussey to email, marketing, writing for email
It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.
Posted by Martin Wake to design, usability, Web writing
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
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