New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…
Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010
Stand out from the crowd: don’t pretend you’ve got 10 top tips when you’ve really got 6 (or 13)
Posted by Dan Fielder to digital copywriting, headlines, Web writing
A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.
Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing
Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.
Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile
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