Sticky Content | Digital copywriting

Shorter descriptions = more prominent snippets = better search results?

It's only a theory, but we'd thought we'd share it. 

We know that Google often picks up your description to use as the snippet on a related search results page. There's a maximum limit for snippets - 156 characters, but one school of thought suggests your snippets should be markedly shorter than that. 

The idea is that a shorter snippet will have more white space around it and stand out from all the other densely packed snippet texts on the same page. 

See also How to write descriptions in meta tags