Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals 2. [...]
Posted by Karyn Reidy to digital copywriting, online copywriting, Usability Week 2010, Web writing
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Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content.
Posted by Dan Fielder to digital copywriting, how to write form copy, Tone of voice, Training, Web writing, Writing for search
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Get your content critiqued by the experts, receive regular training in digital copywriting best practice, network with your peers… it’s the all-new Sticky Content Mentoring Programme. Join us for a free breakfast briefing on July 21 or August 18
Posted by Sticky Content to digital copywriting, Face to face, Training
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Bold text is a fantastic tool for web writers. It lets users scan a page to understand quickly what it’s about, and means users don’t have to do the thing they hate doing most online – reading.
Posted by Karyn Reidy to digital copywriting, online copywriting, Web writing
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Does jargon have another function beyond making people feel that what they do is very important?
Posted by Jackie Kingsley to digital copywriting, Tone of voice
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