Sticky Content | Digital copywriting

Understanding more about how customers experience your copy content can have an immediate and cost-effective impact on your business. Sticky Content's CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group's Usability Week conference in London in May, following successful sessions at the Berlin and Las Vegas events last year.

• Monday 17 May: Customer Care Content as User Experience -- writing cost-effective customer service emails, help text, forms, and consumer forums
• Tuesday 18 May: Brand Tone of Voice Online -- use your web writing style to build customer loyalty and increase sales