Sticky Content | Digital copywriting

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts. The standfirst goes by many names: the sell, subdeck, snippet, summary para, promo para, intro text, even ‘blah blah copy’. » more

It's worth being careful when you link to other sites, but don't let over-cautious legal jargon get in the way of usability. » more