Sticky Content | Digital copywriting

A short list of words and phrases that should never darken your online doors again... » more

The From element of an email is vital to get your message noticed, opened and - if you're lucky - acted on. But it has another valuable function too - as an instant marker for people looking to retrieve an email some time after they've received it. A glance at the » more

Choosing the right customer scenarios can help readers understand your product's benefits » more

Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user's journey. » more

In the coming weeks (on 11 and 23 June) we're running 2 more rounds of our popular Web Writing and Writing for Search open courses. A few comments from past attendees: » more