Posted by Catherine Toole on 17 Oct 2009 at 17:32

Categories : copy writing

It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos... » more

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Posted by Catherine Toole on 15 Oct 2009 at 17:21

Categories : copy writing

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am. » more

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