Sticky Content | Digital copywriting

In the world of print, certain numbers have magical powers. We'd read an article that promises "101 great summer fashion ideas" but be less enchanted by a piece headed "17 ways to declutter your life". We'd go for "Top 10 ways to be a great lover" but perhaps be less swayed by "3 ways to add more oo » more

A distinctive tone of voice can be difficult to achieve but when it's done right it can literally win or lose you customers. I noticed a great example of a unique, friendly tone of voice » more

Writing mobile content is like writing for the web, only harder. Check out our checklist for creating effective content for reading on the move. By Martin Wake and Karyn Reidy  » more