Sticky Content | Digital copywriting

Send in your A/B test results for a free research report We all want the formula for a perfect subject line » more

Thanks to a series of customer service content projects we've been doing, we've been learning lots about how best to write FAQs and Help content. » more

When we want people to click on a button and carry out an action, there are a number of widely used options for the word or words you put on that button. » more

Apart from all the good stuff on web writing in Hoa Loranger's session at  Nielsen/Norman Group's Usability Week, it was good to be reminded of just how clear and dominant users' scan-reading behaviour is by seeing a few videos o » more

Shorter descriptions = more prominent snippets = better search results?  It's only a theory, but we'd thought we'd share it. We know that Google often picks up your description to use as the snippet on a related search results page. There's a maximum limit for snippets - 156 cha » more