Sticky Content | Digital copywriting

Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals » more

We’re still digesting all the valuable learning we gained from Nielsen/Norman Group’s Usability Week. It was also reassuring to learn that the experts at Nielsen/Norman Group also confirmed many of the practices we already adopt as standard. » more

Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content. » more

Get your content critiqued by the experts, receive regular training digital copywriting best practice, network with your peers... it's the all-new Sticky Content Mentoring Programme Being the ‘content person’ in an organisation can be a lonely experience. Every day we speak to peop » more

Bold text is a fantastic tool for web writers. It lets users scan a page to understand quickly what it's about, and means users don’t have to do the thing they hate doing most online – reading. » more