Sticky Content | Digital copywriting

We’ve all seen movies with the captain and co-pilot of a plane or spaceship going through their checklists before take-off to make sure the craft is airworthy. But why do checklists work so well – and how can we use them to improve our web content?  » more

Content marketing is about providing your prospects with information that’s both useful to them and helps to position you as a trusted expert. And what turns good content into great content is a copy format – a repeatable, reader-friendly structure that you can use again and again to present content items of the same type. Here are 8 of the best. » more

Focusing on micro content – small copy elements like button names, calls to action, reassurance text (for example around an online form or payment process) or even where a particular piece of copy is placed on a page – can produce big wins. And small copy fixes are usually possible even when there’s no budget for redesign or technical changes.