Stickyblog

More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen.
Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the key [...]

Posted by Catherine Toole to jakob nielsen, online copywriting, usability

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…

Posted by Catherine Toole to SEO, Web writing

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

Posted by Catherine Toole to design, style, usability, Web writing

You are cordially invited to enter a social media experiment with me.
 
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
 
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]

Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing

Last week was all about social media. At least, it was supposed to be.
 
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]

Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing