Posts by Catherine Toole
Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen.
Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the key [...]
Posted by Catherine Toole to jakob nielsen, online copywriting, usability
Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…
Posted by Catherine Toole to SEO, Web writing
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search
Digital copy is underappreciated, underrated and – astonishingly – still the poor cousin of the web relaunch process.
Posted by Catherine Toole to design, style, usability, Web writing
You are cordially invited to enter a social media experiment with me.
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]
Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
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