Posts by Catherine Toole
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search
Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.
Posted by Catherine Toole to design, style, usability, Web writing
You are cordially invited to enter a social media experiment with me.
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]
Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
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