Stickyblog

A useful checklist for email copywriters…

Posted by Claire Bussey to customer emails, digital copywriting, email, from fields, jakob nielsen, marketing, Usability Week 2010, writing for email

New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…

Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010

A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.

Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing

There’s no reason to abandon good email practice just because the calendar’s changed.

Posted by Claire Bussey to email, marketing, writing for email

Is it too much to ask for online retailers to try a little harder with their email subject lines?

Posted by Claire Bussey to customer emails, marketing, writing for email

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations

Posted by Claire Bussey to brand building, email, marketing, writing for email

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?) Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely [...]

Posted by Claire Bussey to marketing, writing for email