New year, new subject line clichés
There’s no reason to abandon good email practice just because the calendar’s changed.
Posted by Claire Bussey to email, marketing, writing for email
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Posts by Claire Bussey
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Attack of the festive subject lines
Is it too much to ask for online retailers to try a little harder with their email subject lines?
Posted by Claire Bussey to customer emails, marketing, writing for email
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Customer service emails – are you missing a brand-building opportunity?
Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations
Posted by Claire Bussey to brand building, email, marketing, writing for email
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Ten ways to generate promotional hooks
It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?)
Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely followed [...]
Posted by Claire Bussey to marketing, writing for email
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