Stickyblog

Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content.

Posted by Dan Fielder to digital copywriting, how to write form copy, Tone of voice, Training, Web writing, Writing for search

Thanks to a series of customer service content projects we’ve been doing, we’ve been learning lots about how best to write FAQs and Help content. One issue that crops up time and again is how long-winded FAQs often are. If an FAQ is a closed question — ie if it requires a yes or no [...]

Posted by Dan Fielder to brand building, digital copywriting, help content, Tone of voice

When we want people to click on a button and carry out an action, there are a number of widely used options for the word or words you put on that button. Off the top of my head, there’s [Go], [Submit], [OK], [Continue], [Confirm], [Proceed], [Select]. But which of these is the most usable, effective [...]

Posted by Dan Fielder to how to write form copy, writing for the web

Shorter descriptions = more prominent snippets = better search results? It’s only a theory, but we’d thought we’d share it. We know that Google often picks up your description to use as the snippet on a related search results page. There’s a maximum limit for snippets – 156 characters, but one school of thought suggests [...]

Posted by Dan Fielder to Writing for search

Stand out from the crowd: don’t pretend you’ve got 10 top tips when you’ve really got 6 (or 13)

Posted by Dan Fielder to digital copywriting, headlines, Web writing

Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009

Posted by Dan Fielder to events, style, Tone of voice, Web writing

First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”. Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an [...]

Posted by Dan Fielder to Tone of voice, Web writing

A short list of words and phrases that should never darken your online doors again… 1. Welcome On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and [...]

Posted by Dan Fielder to style, usability, Web writing, Writing for search

Boost your email open rate by paying attention to your from fields

Posted by Dan Fielder to email, from fields, marketing, writing for email

Sticky Content releases new dates for our web-writing open courses We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team. We’ve had some great feedback from trainees, many of whom represent [...]

Posted by Dan Fielder to email, open courses, Training, Web writing, Writing for search