Stickyblog

We’ve now got full confirmed details of our open courses in web writing skills up on our website.
Just to recap, we are running four half-day courses over two days in October 2007.
These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or just want [...]

Posted by Dan Fielder to Training, Web writing, writing for email, Writing for search

Still sitting on my desk is the show guide from the recent Online Marketing Show 2007. Browsing through the little blurb which each exhibitor gets to introduce themselves, I was struck by the dreadful similarity of the language in each one.
Every other exhibitor referred to themselves as a “search marketing solutions provider”, a “search engine [...]

Posted by Dan Fielder to events, Online Marketing Show, Tone of voice

New open courses from Sticky Content in October 2007…
The focus of this year’s Online Marketing Show was very much on search, and on our stand we spoke to a great many people interested in finding out more about what you can do to improve your search results in the way you write and edit [...]

Posted by Dan Fielder to events, Online Marketing Show, Training, Web writing, Writing for search

It’s standard practice among dispensers of business writing advice to rubbish the passive. Examples like “mistakes were made…” and “the decision was taken to…” and “it has been decided that” paint the picture of a clunky verbal construction that produces language that is invariably woolly, bureaucratic, evasive.While it’s probably no bad thing to observe the [...]

Posted by Dan Fielder to style, Web writing

Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]

Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing