Jargon: is it always bad?
Does jargon have another function beyond making people feel that what they do is very important?
Posted by Jackie Kingsley to digital copywriting, Tone of voice
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Posts by Jackie Kingsley
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Get a free critique of your web copy – if you dare
Just how good is the text on your website? Find out with an instant copy critique from Sticky Content at Internet World… This year at Internet World, we’ll be telling people exactly what we think of their website content. We’d love to talk to you about yours – if you don’t mind a few frank [...]
Posted by Jackie Kingsley
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Unsubscribe me (let me go): making email opt-outs easy
Have a little respect for your users: don’t get in their way when they want to leave.
Posted by Jackie Kingsley to email, unsubscribe, writing for email
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External link disclaimers – how much is too much?
It’s worth being careful when you link to other sites, but don’t let over-cautious legal jargon get in the way of usability.
Posted by Jackie Kingsley to links, usability, Web writing
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