Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals 2. [...]
Posted by Karyn Reidy to digital copywriting, online copywriting, Usability Week 2010, Web writing
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Bold text is a fantastic tool for web writers. It lets users scan a page to understand quickly what it’s about, and means users don’t have to do the thing they hate doing most online – reading.
Posted by Karyn Reidy to digital copywriting, online copywriting, Web writing
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Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.
Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile
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Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.
Posted by Karyn Reidy to business blogging, marketing, Web writing
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