Posts by Martin Wake

Eyetracking studies: scan-reading made obvious

It’s good every now and again to remind yourself of what scan-reading looks like in the real world.


No Comments »

Book your Sticky Content copy audit at Internet World, 27-29 April

We’ll be running a copy clinic at our stand at Internet World from 27-29 April – we hope you’ll be able to join us there.


No Comments »

“Copy goes here”: why content is not just another design element

It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.


2 Comments »

Expert advice on your customer care content

Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.


1 Comment »

Use example copy to support your tone of voice

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.


No Comments »

When good SEO makes bad sites

Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.


2 Comments »

Learn web writing and writing for search, 11 & 23 June

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.


No Comments »

Twitter 101

New to tweeting? Here’s what you need to know… To start with, download a twitter client — software that lets you read and update from your desktop rather than having to visit the website every time. TweetDeck is a good one, and there are more at https://twitter.com/downloads Bear in mind that anyone at all can [...]


No Comments »

How to write descriptions in meta tags

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]


2 Comments »

Sticky Content at Internet World, 29 April-1 May 2008

We’ll be at Internet World 2008 at Earl’s Court from April 29 – May 1, so please drop by and say hello. You’ll find us at stand E529, in the East building on the left hand side. We’ll be happy to discuss anything to do with web writing (actually, pretty much anything at all), from [...]


No Comments »