Posts by Martin Wake
Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.
Posted by Martin Wake to branding, Tone of voice, Web writing
Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.
Posted by Martin Wake to SEO, Writing for search
In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.
Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search
New to tweeting? Here’s what you need to know…
To start with, download a twitter client — software that lets you read and update from your desktop rather than having to visit the website every time. TweetDeck is a good one, and there are more at https://twitter.com/downloads
Bear in mind that anyone at all can see your [...]
Posted by Martin Wake to twitter
How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]
Posted by Martin Wake to SEO, Web writing, Writing for search
We’ll be at Internet World 2008 at Earl’s Court from April 29 - May 1, so please drop by and say hello. You’ll find us at stand E529, in the East building on the left hand side. We’ll be happy to discuss anything to do with web writing (actually, pretty much anything at all), from [...]
Posted by Martin Wake to events, Face to face, Internet World, Meatspace, Web writing
For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up.
On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon.
On 24 June we’re introducing a new course, Writing for email, [...]
Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search
Following the success of our October open courses on writing for the web, we’ve organised another series of half-day courses in January for those of you who missed out.
The courses run on 28 and 29 January 2008: Writing for the web in the morning, and Writing for search in the afternoon. You can book one [...]
Posted by Martin Wake to events, Training, Web writing, Writing for search
Thanks to everyone who visited our stand at ad:tech 2007 a couple of weeks ago. Some of you we’ve already met again on our first web writing course (hello!), and we’ll be seeing others on the next course on the 24th.
If you wanted to stop by but didn’t have time, or did stop by and [...]
Posted by Martin Wake to events, Training, Web writing
We’ll be at ad:tech London 2007 on Wednesday 26 and Thursday 27 September, so why not stop by for a few minutes? We’re on Stand 624, next to the Glass House cafe on the first floor. We’ll be happy to answer your questions about online copy, how we do it, what you do, what you [...]
Posted by Martin Wake to events, Face to face
Link blog