Stickyblog

It’s good every now and again to remind yourself of what scan-reading looks like in the real world.

Posted by Martin Wake to eyetracking, usability, Usability Week 2010, Web writing

We’ll be running a copy clinic at our stand at Internet World from 27-29 April – we hope you’ll be able to join us there.

Posted by Martin Wake to audit, events, Internet World

It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.

Posted by Martin Wake to design, usability, Web writing

Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.

Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.

Posted by Martin Wake to branding, Tone of voice, Web writing

Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.

Posted by Martin Wake to SEO, Writing for search

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.

Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search

New to tweeting? Here’s what you need to know… To start with, download a twitter client — software that lets you read and update from your desktop rather than having to visit the website every time. TweetDeck is a good one, and there are more at https://twitter.com/downloads Bear in mind that anyone at all can [...]

Posted by Martin Wake to twitter

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]

Posted by Martin Wake to SEO, Web writing, Writing for search

We’ll be at Internet World 2008 at Earl’s Court from April 29 – May 1, so please drop by and say hello. You’ll find us at stand E529, in the East building on the left hand side. We’ll be happy to discuss anything to do with web writing (actually, pretty much anything at all), from [...]

Posted by Martin Wake to events, Face to face, Internet World, Meatspace, Web writing