Posts by Martin Wake

Writing for the web training courses: 27 May, 24 June and 1 July 2008

For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up. On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon. On 24 June we’re introducing a new course, Writing [...]


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Writing for the web training courses, 28 and 29 January 2008

[Update: Looking for our post on microcontent and online forms? It's here.] Following the success of our October open courses on writing for the web, we’ve organised another series of half-day courses in January for those of you who missed out. The courses run on 28 and 29 January 2008: Writing for the web in [...]


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Greetings, new ad:tech friends

Thanks to everyone who visited our stand at ad:tech 2007 a couple of weeks ago. Some of you we’ve already met again on our first web writing course (hello!), and we’ll be seeing others on the next course on the 24th. If you wanted to stop by but didn’t have time, or did stop by [...]


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Sticky Content at ad:tech

We’ll be at ad:tech London 2007 on Wednesday 26 and Thursday 27 September, so why not stop by for a few minutes? We’re on Stand 624, next to the Glass House cafe on the first floor. We’ll be happy to answer your questions about online copy, how we do it, what you do, what you [...]


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Hypewatch: “Home fabrication, the biggest thing since money”

Inflated claims for technology #2: I think that within 10 years private individuals will be able to make for themselves virtually any manufactured product that is today sold by industry. I sometimes wonder if politicians realise that the entire basis of the human economy is about to undergo the biggest change since the invention of [...]


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Hypewatch: “Leonardo was a blogger”

Inflated claims for technology #1: Once you start to look for bloglike phenomena in the history of our civilization, you start to find them everywhere. The Talmudic tradition […] is […] a form of proto-blogging – scholars and thinkers debating the meaning of text passages from another era and creating commentaries, refinements, additions, and different [...]


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