June 26, 2009
A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]
Posted by Dan Fielder to style, usability, Web writing, Writing for search
Boost your email open rate by paying attention to your from fields
Posted by Dan Fielder to email, from fields, marketing, writing for email
June 19, 2009
Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.
Posted by Martin Wake to branding, Tone of voice, Web writing
June 12, 2009
Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations
Posted by Claire Bussey to brand building, email, marketing, writing for email
June 5, 2009
Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.
Posted by Martin Wake to SEO, Writing for search
June 3, 2009
In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.
Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search
May 28, 2009
More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen.
Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the key [...]
Posted by Catherine Toole to jakob nielsen, online copywriting, usability
May 1, 2009
New to tweeting? Here’s what you need to know…
To start with, download a twitter client — software that lets you read and update from your desktop rather than having to visit the website every time. TweetDeck is a good one, and there are more at https://twitter.com/downloads
Bear in mind that anyone at all can see your [...]
Posted by Martin Wake to twitter
April 15, 2009
Sticky md Catherine Toole seeks retail websites for live copy audit session at Internet World
Known for her frank and entertaining style, Sticky Content md Catherine Toole is a popular speaker on the industry circuit. Her two talks at Internet World 2009 are guaranteed to challenge your preconceptions and get your brain buzzing with new ideas.
This [...]
Posted by Sticky Content
No Comments »
April 14, 2009
Just how good is the text on your website? Find out with an instant copy critique from Sticky Content at Internet World…
This year at Internet World, we’ll be telling people exactly what we think of their website content. We’d love to talk to you about yours – if you don’t mind a few frank [...]
Posted by Jackie Kingsley
2 Comments »
Link blog