11 words to ban from your website

A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]


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From fields in email: why it pays to be transparent

Boost your email open rate by paying attention to your from fields


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Use example copy to support your tone of voice

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.


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Customer service emails – are you missing a brand-building opportunity?

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations


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When good SEO makes bad sites

Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.


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Learn web writing and writing for search, 11 & 23 June

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.


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50% of usability problems are text fixes, says Jakob

More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen.
Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the key [...]


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Twitter 101

New to tweeting? Here’s what you need to know…

To start with, download a twitter client — software that lets you read and update from your desktop rather than having to visit the website every time. TweetDeck is a good one, and there are more at https://twitter.com/downloads
Bear in mind that anyone at all can see your [...]


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Your ecommerce copy: does it stand up to public scrutiny?

Sticky md Catherine Toole seeks retail websites for live copy audit session at Internet World
Known for her frank and entertaining style, Sticky Content md Catherine Toole is a popular speaker on the industry circuit. Her two talks at Internet World 2009 are guaranteed to challenge your preconceptions and get your brain buzzing with new ideas.
This [...]

Get a free critique of your web copy – if you dare

Just how good is the text on your website? Find out with an instant copy critique from Sticky Content at Internet World…
This year at Internet World, we’ll be telling people exactly what we think of their website content. We’d love to talk to you about yours – if you don’t mind a few frank [...]