Stickyblog

Thanks to everyone who visited our stand at ad:tech 2007 a couple of weeks ago. Some of you we’ve already met again on our first web writing course (hello!), and we’ll be seeing others on the next course on the 24th.
If you wanted to stop by but didn’t have time, or did stop by and [...]

Posted by Martin Wake to events, Training, Web writing

We’ll be at ad:tech London 2007 on Wednesday 26 and Thursday 27 September, so why not stop by for a few minutes? We’re on Stand 624, next to the Glass House cafe on the first floor. We’ll be happy to answer your questions about online copy, how we do it, what you do, what you [...]

Posted by Martin Wake to events, Face to face

Inflated claims for technology #2:
I think that within 10 years private individuals will be able to make for themselves virtually any manufactured product that is today sold by industry. I sometimes wonder if politicians realise that the entire basis of the human economy is about to undergo the biggest change since the invention of money.
– [...]

Posted by Martin Wake to hypewatch, Web trends

Inflated claims for technology #1:
Once you start to look for bloglike phenomena in the history of our civilization, you start to find them everywhere. The Talmudic tradition […] is […] a form of proto-blogging – scholars and thinkers debating the meaning of text passages from another era and creating commentaries, refinements, additions, and different shades [...]

Posted by Martin Wake to Content 2.0, hypewatch, Web 2.0, Web trends

We’ve now got full confirmed details of our open courses in web writing skills up on our website.
Just to recap, we are running four half-day courses over two days in October 2007.
These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or just want [...]

Posted by Dan Fielder to email, Training, Web writing, Writing for search

Still sitting on my desk is the show guide from the recent Online Marketing Show 2007. Browsing through the little blurb which each exhibitor gets to introduce themselves, I was struck by the dreadful similarity of the language in each one.
Every other exhibitor referred to themselves as a “search marketing solutions provider”, a “search engine [...]

Posted by Dan Fielder to events, Online Marketing Show, Tone of voice

New open courses from Sticky Content in October 2007…
The focus of this year’s Online Marketing Show was very much on search, and on our stand we spoke to a great many people interested in finding out more about what you can do to improve your search results in the way you write and edit [...]

Posted by Dan Fielder to events, Online Marketing Show, Training, Web writing, Writing for search

You are cordially invited to enter a social media experiment with me.
 
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
 
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]

Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing

It’s standard practice among dispensers of business writing advice to rubbish the passive. Examples like “mistakes were made…” and “the decision was taken to…” and “it has been decided that” paint the picture of a clunky verbal construction that produces language that is invariably woolly, bureaucratic, evasive.While it’s probably no bad thing to observe the [...]

Posted by Dan Fielder to style, Web writing

Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]

Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing