May 4, 2010
Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.
Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile
April 19, 2010
We’ll be running a copy clinic at our stand at Internet World from 27-29 April – we hope you’ll be able to join us there.
Posted by Martin Wake to audit, events, Internet World
January 21, 2010
Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
January 14, 2010
There’s no reason to abandon good email practice just because the calendar’s changed.
Posted by Claire Bussey to email, marketing, writing for email
January 5, 2010
It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.
Posted by Martin Wake to design, usability, Web writing
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
December 1, 2009
Is it too much to ask for online retailers to try a little harder with their email subject lines?
Posted by Claire Bussey to customer emails, marketing, writing for email
October 17, 2009
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
October 15, 2009
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
July 31, 2009
Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009
Posted by Dan Fielder to events, style, Tone of voice, Web writing
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