Stickyblog

Sticky Content releases new dates for our web-writing open courses
We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team.
We’ve had some great feedback from trainees, many of whom represent big brands [...]

Posted by Dan Fielder to email, open courses, Training, Web writing, Writing for search

Have a little respect for your users: don’t get in their way when they want to leave.

Posted by Jackie Kingsley to email, unsubscribe, writing for email

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?)
Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely followed [...]

Posted by Claire Bussey to marketing, writing for email

The web is a highly transactional space where people come to trade information, products and services. Many businesses stand or fall on their ability to generate leads and sales through their sites.
In such a world, the piece of content that matters most on your site is often the online form. It’s where you convert [...]

Posted by Sticky Content to form design, how to write form copy, online forms

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…

Posted by Catherine Toole to SEO, Web writing

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]

Posted by Martin Wake to SEO, Web writing, Writing for search

Think twice before adding a prominent “News” section to your site – chances are your users aren’t interested.

Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search

A comment I’ve heard a few times recently from content types of various kinds — especially writers with a print or advertising background — is that web writing isn’t creative. Is that true?

Posted by Dan Fielder to style, Tone of voice, Web writing

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search

It’s worth being careful when you link to other sites, but don’t let over-cautious legal jargon get in the way of usability.

Posted by Jackie Kingsley to links, usability, Web writing