Thanks to a series of customer service content projects we’ve been doing, we’ve been learning lots about how best to write FAQs and Help content. One issue that crops up time and again is how long-winded FAQs often are. If an FAQ is a closed question — ie if it requires a yes or no [...]
Posted by Dan Fielder to brand building, digital copywriting, help content, Tone of voice
A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.
Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing
Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations
Posted by Claire Bussey to brand building, email, marketing, writing for email
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