Inflated claims for technology #1:
Once you start to look for bloglike phenomena in the history of our civilization, you start to find them everywhere. The Talmudic tradition […] is […] a form of proto-blogging – scholars and thinkers debating the meaning of text passages from another era and creating commentaries, refinements, additions, and different shades [...]
Posted by Martin Wake to Content 2.0, hypewatch, Web 2.0, Web trends
You are cordially invited to enter a social media experiment with me.
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]
Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing
Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]
Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
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