Make your email content usable
A useful checklist for email copywriters…
Posted by Claire Bussey to customer emails, digital copywriting, email, from fields, jakob nielsen, marketing, Usability Week 2010, writing for email
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Learn the language of subject lines
Send in your A/B test results for a free research report.
Posted by Sticky Content to A/B tests, customer emails, digital copywriting, email, subject lines, writing for email
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[Insert name]: the lazy way to personalise an email?
New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…
Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010
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Expert advice on your customer care content
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
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Attack of the festive subject lines
Is it too much to ask for online retailers to try a little harder with their email subject lines?
Posted by Claire Bussey to customer emails, marketing, writing for email
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