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Make your email content usable

A useful checklist for email copywriters…


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Learn the language of subject lines

Send in your A/B test results for a free research report.


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New year, new subject line clichés

There’s no reason to abandon good email practice just because the calendar’s changed.


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From fields in email: why it pays to be transparent

Boost your email open rate by paying attention to your from fields


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Customer service emails – are you missing a brand-building opportunity?

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations


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Refresh your digital copywriting skills… in 3 hours

Sticky Content releases new dates for our web-writing open courses We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team. We’ve had some great feedback from trainees, many of whom represent [...]


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Unsubscribe me (let me go): making email opt-outs easy

Have a little respect for your users: don’t get in their way when they want to leave.


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