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Posted by Dan Fielder to digital copywriting, how to write form copy, Tone of voice, Training, Web writing, Writing for search
When we want people to click on a button and carry out an action, there are a number of widely used options for the word or words you put on that button. Off the top of my head, there’s [Go], [Submit], [OK], [Continue], [Confirm], [Proceed], [Select]. But which of these is the most usable, effective [...]
Posted by Dan Fielder to how to write form copy, writing for the web
The web is a highly transactional space where people come to trade information, products and services. Many businesses stand or fall on their ability to generate leads and sales through their sites. In such a world, the piece of content that matters most on your site is often the online form. It’s where you convert [...]
Posted by Sticky Content to form design, how to write form copy, online forms
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