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A useful checklist for email copywriters…

Posted by Claire Bussey to customer emails, digital copywriting, email, from fields, jakob nielsen, marketing, Usability Week 2010, writing for email

New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…

Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010

A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.

Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing

Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.

Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile

More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen. Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the [...]

Posted by Catherine Toole to jakob nielsen, online copywriting, usability