Stickyblog

There’s no reason to abandon good email practice just because the calendar’s changed.

Posted by Claire Bussey to email, marketing, writing for email

Is it too much to ask for online retailers to try a little harder with their email subject lines?

Posted by Claire Bussey to customer emails, marketing, writing for email

Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.

Posted by Karyn Reidy to business blogging, marketing, Web writing

Boost your email open rate by paying attention to your from fields

Posted by Dan Fielder to email, from fields, marketing, writing for email

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations

Posted by Claire Bussey to brand building, email, marketing, writing for email

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?)
Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely followed [...]

Posted by Claire Bussey to marketing, writing for email