Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen.
Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the key [...]
Posted by Catherine Toole to jakob nielsen, online copywriting, usability
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