Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite…
Posted by Sticky Content to brand building, digital copywriting, online copywriting, usability, Usability Week 2010, user testing, Web writing, writing for mobile
Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts
Posted by Dan Fielder to audit, digital copywriting, email, online copywriting, SEO, Tone of voice, Training, usability, Web writing, writing for email, Writing for search
Boost your digital copywriting skills on a Sticky Content open course
Posted by Karyn Reidy to brand building, customer emails, digital copywriting, online copywriting, SEO, Tone of voice, Training, Web writing, writing for email, Writing for search
Does your organisation need help with its website? You have until 15th August to enter Media Trust’s summer competition to win free help from us – the experts in online copywriting.
Posted by Karyn Reidy to brand building, digital copywriting, online copywriting, usability, Web writing, Writing for search
Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals 2. [...]
Posted by Karyn Reidy to digital copywriting, online copywriting, Usability Week 2010, Web writing
Bold text is a fantastic tool for web writers. It lets users scan a page to understand quickly what it’s about, and means users don’t have to do the thing they hate doing most online – reading.
Posted by Karyn Reidy to digital copywriting, online copywriting, Web writing
A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.
Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing
Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.
Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile
Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen. Speaking with me at an event last week, Nielsen confirmed what we have long suspected: that because the web is essentially a word-driven medium, getting the words right is the [...]
Posted by Catherine Toole to jakob nielsen, online copywriting, usability
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