When good SEO makes bad sites

Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.

Posted by Martin Wake to ,


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Tagging for SEO: a job for the copywriter?

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…

Posted by Catherine Toole to ,


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How to write descriptions in meta tags

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]

Posted by Martin Wake to , ,


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Cut your news stories – no one likes two-week-old fish

Think twice before adding a prominent “News” section to your site – chances are your users aren’t interested.

Posted by Dan Fielder to , , , ,


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