Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…
Posted by Catherine Toole to SEO, Web writing
How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]
Posted by Martin Wake to SEO, Web writing, Writing for search
Think twice before adding a prominent “News” section to your site - chances are your users aren’t interested.
Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search
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