Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts
Posted by Dan Fielder to audit, digital copywriting, email, online copywriting, SEO, Tone of voice, Training, usability, Web writing, writing for email, Writing for search
Boost your digital copywriting skills on a Sticky Content open course
Posted by Karyn Reidy to brand building, customer emails, digital copywriting, online copywriting, SEO, Tone of voice, Training, Web writing, writing for email, Writing for search
Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective content for reading on the move.
Posted by Karyn Reidy to jakob nielsen, online copywriting, SEO, writing for mobile
Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.
Posted by Martin Wake to SEO, Writing for search
Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…
Posted by Catherine Toole to SEO, Web writing
How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]
Posted by Martin Wake to SEO, Web writing, Writing for search
Think twice before adding a prominent “News” section to your site – chances are your users aren’t interested.
Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search
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