Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts
Posted by Dan Fielder to audit, digital copywriting, email, online copywriting, SEO, Tone of voice, Training, usability, Web writing, writing for email, Writing for search
Boost your digital copywriting skills on a Sticky Content open course
Posted by Karyn Reidy to brand building, customer emails, digital copywriting, online copywriting, SEO, Tone of voice, Training, Web writing, writing for email, Writing for search
Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content.
Posted by Dan Fielder to digital copywriting, how to write form copy, Tone of voice, Training, Web writing, Writing for search
Does jargon have another function beyond making people feel that what they do is very important?
Posted by Jackie Kingsley to digital copywriting, Tone of voice
Thanks to a series of customer service content projects we’ve been doing, we’ve been learning lots about how best to write FAQs and Help content. One issue that crops up time and again is how long-winded FAQs often are. If an FAQ is a closed question — ie if it requires a yes or no [...]
Posted by Dan Fielder to brand building, digital copywriting, help content, Tone of voice
A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.
Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing
Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009
Posted by Dan Fielder to events, style, Tone of voice, Web writing
First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”. Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an [...]
Posted by Dan Fielder to Tone of voice, Web writing
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