Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009
Posted by Dan Fielder to events, style, Tone of voice, Web writing
First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online
Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”.
Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an agency [...]
Posted by Dan Fielder to Tone of voice, Web writing
Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.
Posted by Martin Wake to branding, Tone of voice, Web writing
A comment I’ve heard a few times recently from content types of various kinds — especially writers with a print or advertising background — is that web writing isn’t creative. Is that true?
Posted by Dan Fielder to style, Tone of voice, Web writing
For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up.
On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon.
On 24 June we’re introducing a new course, Writing for email, [...]
Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search
I notice that the customer service desk in every Sainsbury superstore now sits under a banner that says not “Customer service” but “Here to help”. It’s a reminder that real-world retailing often has some useful lessons for online best practice (they’ve been using eyetracking for years, too).
That Sainsbury’s sign is a great example of how [...]
Posted by Dan Fielder to style, Tone of voice, usability, Web writing
Stylistic variation versus writing for the web: fight!!
Many writers – journalists especially – find it hard to call something the same thing twice. If you’re writing about Michael Owen, for instance, you might refer to him as “Michael Owen” the first time round, then perhaps “the Newcastle striker” at the second mention, then perhaps “England’s [...]
Posted by Dan Fielder to style, Tone of voice, Web writing, Writing for search
Still sitting on my desk is the show guide from the recent Online Marketing Show 2007. Browsing through the little blurb which each exhibitor gets to introduce themselves, I was struck by the dreadful similarity of the language in each one.
Every other exhibitor referred to themselves as a “search marketing solutions provider”, a “search engine [...]
Posted by Dan Fielder to events, Online Marketing Show, Tone of voice
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