Need a content mentor? Come see us

Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts


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New digital copywriting dates and courses

Boost your digital copywriting skills on a Sticky Content open course


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Free web-writing help for charities

Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content.


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Jargon: is it always bad?

Does jargon have another function beyond making people feel that what they do is very important?


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FAQs: it Helps if you get to the point

Thanks to a series of customer service content projects we’ve been doing, we’ve been learning lots about how best to write FAQs and Help content. One issue that crops up time and again is how long-winded FAQs often are. If an FAQ is a closed question — ie if it requires a yes or no [...]


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How to work a tone of voice online

A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.


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Get your rewrite right: 3 rules for website owners

Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.


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Expert advice on your customer care content

Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.


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What word would you ban from the web?

Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009


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Top tone 1: Codegent

First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”. Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an [...]


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