Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite…
Posted by Sticky Content to brand building, digital copywriting, online copywriting, usability, Usability Week 2010, user testing, Web writing, writing for mobile
Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals 2. [...]
Posted by Karyn Reidy to digital copywriting, online copywriting, Usability Week 2010, Web writing
A useful checklist for email copywriters…
Posted by Claire Bussey to customer emails, digital copywriting, email, from fields, jakob nielsen, marketing, Usability Week 2010, writing for email
It’s good every now and again to remind yourself of what scan-reading looks like in the real world.
Posted by Martin Wake to eyetracking, usability, Usability Week 2010, Web writing
New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…
Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010
A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.
Posted by Claire Bussey to brand building, jakob nielsen, online copywriting, Tone of voice, Usability Week 2010, Web writing
Sticky Content’s CEO Catherine Toole will be speaking about customer care content and brand tone of voice at Nielsen/Norman Group’s Usability Week 2010.
Posted by Martin Wake to customer emails, events, Tone of voice, Training, Usability Week 2010
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