Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite…
Posted by Sticky Content to brand building, digital copywriting, online copywriting, usability, Usability Week 2010, user testing, Web writing, writing for mobile
Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts
Posted by Dan Fielder to audit, digital copywriting, email, online copywriting, SEO, Tone of voice, Training, usability, Web writing, writing for email, Writing for search
Does your organisation need help with its website? You have until 15th August to enter Media Trust’s summer competition to win free help from us – the experts in online copywriting.
Posted by Karyn Reidy to brand building, digital copywriting, online copywriting, usability, Web writing, Writing for search
The problem with this travel ticket machine is that it pulls the reader in two directions – much as websites do if they put links in the middle of sentences
Posted by Jackie Kingsley to digital copywriting, usability
It’s good every now and again to remind yourself of what scan-reading looks like in the real world.
Posted by Martin Wake to eyetracking, usability, Usability Week 2010, Web writing
New research proves the case against using recipient names in generic marketing emails. We’re back from Usability Week 2010 with lots of ideas…
Posted by Claire Bussey to customer emails, jakob nielsen, usability, Usability Week 2010
It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.
Posted by Martin Wake to design, usability, Web writing
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
A short list of words and phrases that should never darken your online doors again… 1. Welcome On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and [...]
Posted by Dan Fielder to style, usability, Web writing, Writing for search
Link blog