Stickyblog

It’s worth being careful when you link to other sites, but don’t let over-cautious legal jargon get in the way of usability.

Posted by Jackie Kingsley to links, usability, Web writing

I notice that the customer service desk in every Sainsbury superstore now sits under a banner that says not “Customer service” but “Here to help”. It’s a reminder that real-world retailing often has some useful lessons for online best practice (they’ve been using eyetracking for years, too).
That Sainsbury’s sign is a great example of how [...]

Posted by Dan Fielder to style, Tone of voice, usability, Web writing

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

Posted by Catherine Toole to design, style, usability, Web writing