Inflated claims for technology #2:
I think that within 10 years private individuals will be able to make for themselves virtually any manufactured product that is today sold by industry. I sometimes wonder if politicians realise that the entire basis of the human economy is about to undergo the biggest change since the invention of money.
– [...]
Posted by Martin Wake to hypewatch, Web trends
Inflated claims for technology #1:
Once you start to look for bloglike phenomena in the history of our civilization, you start to find them everywhere. The Talmudic tradition […] is […] a form of proto-blogging – scholars and thinkers debating the meaning of text passages from another era and creating commentaries, refinements, additions, and different shades [...]
Posted by Martin Wake to Content 2.0, hypewatch, Web 2.0, Web trends
Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]
Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
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