Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.
Posted by Catherine Toole to online copywriting, style, Tone of voice, Web writing
It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.
Posted by Martin Wake to design, usability, Web writing
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email
Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009
Posted by Dan Fielder to events, style, Tone of voice, Web writing
First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online
Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”.
Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an agency [...]
Posted by Dan Fielder to Tone of voice, Web writing
Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.
Posted by Karyn Reidy to business blogging, marketing, Web writing
A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]
Posted by Dan Fielder to style, usability, Web writing, Writing for search
Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.
Posted by Martin Wake to branding, Tone of voice, Web writing
In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.
Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search
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