Get your rewrite right: 3 rules for website owners

Rewriting your website in 2010? Most companies will make a pig’s ear of it, says Catherine Toole. Get it right by following 3 simple rules.


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“Copy goes here”: why content is not just another design element

It’s often said that good design is unobtrusive. Rather than drawing attention to itself, it should serve the copy, making it easy to read and navigate.


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What happens in Vegas: Nielsen Usability Week (day two)

It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…


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What happens in Vegas: Nielsen Usability Week (day one)

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.


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What word would you ban from the web?

Vote for the word or phrase you’d most like to see removed from the web – best suggestions will feature at ad:tech 2009


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Top tone 1: Codegent

First in an occasional series highlighting organiastions that are great at using tone of voice to communicate themselves online
Who: Codegent is a London-based digital agency that “fuses creative ideas with solid technology to produce outstanding results”.
Why we like: Everywhere you look on this simple, logical site, the language conveys the impression of an agency [...]


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Writing a business blog

Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.


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11 words to ban from your website

A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]


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Use example copy to support your tone of voice

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.


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Learn web writing and writing for search, 11 & 23 June

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.


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