Writing a business blog

Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.


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11 words to ban from your website

A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]


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Use example copy to support your tone of voice

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.


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Learn web writing and writing for search, 11 & 23 June

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.


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Refresh your digital copywriting skills… in 3 hours

Sticky Content releases new dates for our web-writing open courses
We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team.
We’ve had some great feedback from trainees, many of whom represent big brands [...]


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Tagging for SEO: a job for the copywriter?

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…


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How to write descriptions in meta tags

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]


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Cut your news stories – no one likes two-week-old fish

Think twice before adding a prominent “News” section to your site - chances are your users aren’t interested.


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Can web writing be creative?

A comment I’ve heard a few times recently from content types of various kinds — especially writers with a print or advertising background — is that web writing isn’t creative. Is that true?


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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.


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