Stickyblog

Some tips we’ve picked up for successful business blogging, plus a few ideas of our own.

Posted by Karyn Reidy to business blogging, marketing, Web writing

A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]

Posted by Dan Fielder to style, usability, Web writing, Writing for search

Features and benefits are the bread and butter of marketing copywriting, but there’s a more subtle way in which examples can help support your tone of voice.

Posted by Martin Wake to branding, Tone of voice, Web writing

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.

Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search

Sticky Content releases new dates for our web-writing open courses
We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team.
We’ve had some great feedback from trainees, many of whom represent big brands [...]

Posted by Dan Fielder to email, open courses, Training, Web writing, Writing for search

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…

Posted by Catherine Toole to SEO, Web writing

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]

Posted by Martin Wake to SEO, Web writing, Writing for search

Think twice before adding a prominent “News” section to your site - chances are your users aren’t interested.

Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search

A comment I’ve heard a few times recently from content types of various kinds — especially writers with a print or advertising background — is that web writing isn’t creative. Is that true?

Posted by Dan Fielder to style, Tone of voice, Web writing

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search