Demystifying user testing

Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite…


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Need a content mentor? Come see us

Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts


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New digital copywriting dates and courses

Boost your digital copywriting skills on a Sticky Content open course


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Free web-writing help for charities: deadline extended

Does your organisation need help with its website? You have until 15th August to enter Media Trust’s summer competition to win free help from us – the experts in online copywriting.


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Advanced web-writing tips

Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals 2. [...]


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Free web-writing help for charities

Win free help for your organisation’s website, email newsletters, tone of voice or digital strategy in this summer’s Media Trust competition, in partnership with Sticky Content.


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Get bold text right (and your users will thank you)

Bold text is a fantastic tool for web writers. It lets users scan a page to understand quickly what it’s about, and means users don’t have to do the thing they hate doing most online – reading.


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Eyetracking studies: scan-reading made obvious

It’s good every now and again to remind yourself of what scan-reading looks like in the real world.


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Top 10 tips RIP?

Stand out from the crowd: don’t pretend you’ve got 10 top tips when you’ve really got 6 (or 13)


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How to work a tone of voice online

A distinctive tone of voice can be difficult to achieve but when it’s done right it can literally win or lose you customers.


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