Stickyblog

Sticky Content releases new dates for our web-writing open courses
We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team.
We’ve had some great feedback from trainees, many of whom represent big brands [...]

Posted by Dan Fielder to email, open courses, Training, Web writing, Writing for search

Increasingly when we provide clients with content, we are asked to write the accompanying title tags, meta descriptions and other tags. This is a logical development, and there are several good reasons for it…

Posted by Catherine Toole to SEO, Web writing

How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]

Posted by Martin Wake to SEO, Web writing, Writing for search

Think twice before adding a prominent “News” section to your site – chances are your users aren’t interested.

Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search

A comment I’ve heard a few times recently from content types of various kinds — especially writers with a print or advertising background — is that web writing isn’t creative. Is that true?

Posted by Dan Fielder to style, Tone of voice, Web writing

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search

It’s worth being careful when you link to other sites, but don’t let over-cautious legal jargon get in the way of usability.

Posted by Jackie Kingsley to links, usability, Web writing

We’ll be at Internet World 2008 at Earl’s Court from April 29 – May 1, so please drop by and say hello. You’ll find us at stand E529, in the East building on the left hand side. We’ll be happy to discuss anything to do with web writing (actually, pretty much anything at all), from [...]

Posted by Martin Wake to events, Face to face, Internet World, Meatspace, Web writing

For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up.
On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon.
On 24 June we’re introducing a new course, Writing for email, [...]

Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search

I notice that the customer service desk in every Sainsbury superstore now sits under a banner that says not “Customer service” but “Here to help”. It’s a reminder that real-world retailing often has some useful lessons for online best practice (they’ve been using eyetracking for years, too).
That Sainsbury’s sign is a great example of how [...]

Posted by Dan Fielder to style, Tone of voice, usability, Web writing