Further to our attempts to rehabilitate the passive voice – or at least demonstrate that using the passive appropriately doesn’t make you a spineless victim type – we were intrigued to read Jakob Nielsen’s recent newsletter topic, “Passive Voice is Redeemed for Web Headings”.
The grand wizard of usability argues that the “active voice is best [...]
Posted by Dan Fielder to style, Web writing, Writing for search
Thanks to everyone who visited our stand at ad:tech 2007 a couple of weeks ago. Some of you we’ve already met again on our first web writing course (hello!), and we’ll be seeing others on the next course on the 24th.
If you wanted to stop by but didn’t have time, or did stop by and [...]
Posted by Martin Wake to events, Training, Web writing
We’ve now got full confirmed details of our open courses in web writing skills up on our website.
Just to recap, we are running four half-day courses over two days in October 2007.
These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or just want [...]
Posted by Dan Fielder to email, Training, Web writing, Writing for search
New open courses from Sticky Content in October 2007…
The focus of this year’s Online Marketing Show was very much on search, and on our stand we spoke to a great many people interested in finding out more about what you can do to improve your search results in the way you write and edit [...]
Posted by Dan Fielder to events, Online Marketing Show, Training, Web writing, Writing for search
You are cordially invited to enter a social media experiment with me.
I’m speaking at the Online Marketing Show 2007 in a couple of weeks on the subject of the seven deadly sins of writing for social media.
Bear in mind this is a presentation to online marketing professionals and is very much in the context of [...]
Posted by Catherine Toole to Content 2.0, Online Marketing Show, Social Media, Web writing
It’s standard practice among dispensers of business writing advice to rubbish the passive. Examples like “mistakes were made…” and “the decision was taken to…” and “it has been decided that” paint the picture of a clunky verbal construction that produces language that is invariably woolly, bureaucratic, evasive.While it’s probably no bad thing to observe the [...]
Posted by Dan Fielder to style, Web writing
Does your site have a distinctive tone of voice? Does it matter? And if so, how do you get one?
As online copywriters, we are constantly asked to ensure that the words we produce for a client are “on-brand” or “in our voice” or “checked for style and tone”.
As the web has matured and big brands [...]
Posted by Dan Fielder to Content 2.0, Tone of voice, Web trends, Web writing
Last week was all about social media. At least, it was supposed to be.
On Tuesday I spoke at the Web 2.0 experience at Internet World and gave my (strong) opinions of what I think it all means for us copy content providers. Wednesday, I read a couple of positive posts about my talk and was [...]
Posted by Catherine Toole to Content 2.0, Face to face, Meatspace, Social Media, Web 2.0, Web trends, Web writing
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