Make your email content usable

A useful checklist for email copywriters…


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Learn the language of subject lines

Send in your A/B test results for a free research report.


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New year, new subject line clichés

There’s no reason to abandon good email practice just because the calendar’s changed.


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Attack of the festive subject lines

Is it too much to ask for online retailers to try a little harder with their email subject lines?


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What happens in Vegas: Nielsen Usability Week (day two)

It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…


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What happens in Vegas: Nielsen Usability Week (day one)

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.


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From fields in email: why it pays to be transparent

Boost your email open rate by paying attention to your from fields


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Customer service emails – are you missing a brand-building opportunity?

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations


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Learn web writing and writing for search, 11 & 23 June

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.


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Unsubscribe me (let me go): making email opt-outs easy

Have a little respect for your users: don’t get in their way when they want to leave.


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