Stickyblog

There’s no reason to abandon good email practice just because the calendar’s changed.

Posted by Claire Bussey to email, marketing, writing for email

Is it too much to ask for online retailers to try a little harder with their email subject lines?

Posted by Claire Bussey to customer emails, marketing, writing for email

It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos…

Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.

Posted by Catherine Toole to events, usability, Usability Week 2009, Web writing, writing for email

Boost your email open rate by paying attention to your from fields

Posted by Dan Fielder to email, from fields, marketing, writing for email

Good communication builds your brand and so it’s worth taking a careful look at the emails your company sends – including automated messages such as order confirmations

Posted by Claire Bussey to brand building, email, marketing, writing for email

In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.

Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search

Have a little respect for your users: don’t get in their way when they want to leave.

Posted by Jackie Kingsley to email, unsubscribe, writing for email

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?)
Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely followed [...]

Posted by Claire Bussey to marketing, writing for email

For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up.
On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon.
On 24 June we’re introducing a new course, Writing for email, [...]

Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search