Ten ways to generate promotional hooks

It’s Christmas – you must read our blog! (or: are seasonal hooks so last season?) Sick of reading Christmas-themed content? Well get ready for a barrage of New Year emails, followed by Valentine’s Day messages, with Easter promotions hot on their heels. Then of course, there will be the “get ready for summer” emails, closely [...]


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Writing for the web training courses: 27 May, 24 June and 1 July 2008

For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up. On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon. On 24 June we’re introducing a new course, Writing [...]


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Sticky Content writing courses: full details on website

We’ve now got full confirmed details of our open courses in web writing skills up on our website. Just to recap, we are running four half-day courses over two days in October 2007. These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or [...]


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