A short list of words and phrases that should never darken your online doors again…
1. Welcome
On a homepage, a Welcome message contains no information and is a massive waste of very valuable screen space. The way to welcome your visitors online is to provide information that shows them exactly what you’re about and how you [...]
Posted by Dan Fielder to style, usability, Web writing, Writing for search
Search engines have tried to solve the problem of information overload, only for it to reappear at the next step in the user’s journey.
Posted by Martin Wake to SEO, Writing for search
In the coming weeks (on 11 and 23 June) we’re running 2 more rounds of our popular Web Writing and Writing for Search open courses.
Posted by Martin Wake to open courses, Training, Web writing, writing for email, Writing for search
Sticky Content releases new dates for our web-writing open courses
We’ve now released some new dates for our digital copywriting open courses. These friendly half-day sessions are a great refresher or primer for refining your own skills or training up members of your team.
We’ve had some great feedback from trainees, many of whom represent big brands [...]
Posted by Dan Fielder to email, open courses, Training, Web writing, Writing for search
How do you write page descriptions in your meta tags that work for SEO? While Google is only as open as it has to be about how it chooses what to display in search snippets (see Matt Cutts’ whiteboard talk on snippets for a useful overview), we’re talking about this issue with site owners and [...]
Posted by Martin Wake to SEO, Web writing, Writing for search
Think twice before adding a prominent “News” section to your site - chances are your users aren’t interested.
Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search
For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up.
On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon.
On 24 June we’re introducing a new course, Writing for email, [...]
Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search
Following the success of our October open courses on writing for the web, we’ve organised another series of half-day courses in January for those of you who missed out.
The courses run on 28 and 29 January 2008: Writing for the web in the morning, and Writing for search in the afternoon. You can book one [...]
Posted by Martin Wake to events, Training, Web writing, Writing for search
Stylistic variation versus writing for the web: fight!!
Many writers – journalists especially – find it hard to call something the same thing twice. If you’re writing about Michael Owen, for instance, you might refer to him as “Michael Owen” the first time round, then perhaps “the Newcastle striker” at the second mention, then perhaps “England’s [...]
Posted by Dan Fielder to style, Tone of voice, Web writing, Writing for search
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