Further to our attempts to rehabilitate the passive voice – or at least demonstrate that using the passive appropriately doesn’t make you a spineless victim type – we were intrigued to read Jakob Nielsen’s recent newsletter topic, “Passive Voice is Redeemed for Web Headings”.
The grand wizard of usability argues that the “active voice is best [...]
Posted by Dan Fielder to style, Web writing, Writing for search
We’ve now got full confirmed details of our open courses in web writing skills up on our website.
Just to recap, we are running four half-day courses over two days in October 2007.
These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or just want [...]
Posted by Dan Fielder to Training, Web writing, writing for email, Writing for search
New open courses from Sticky Content in October 2007…
The focus of this year’s Online Marketing Show was very much on search, and on our stand we spoke to a great many people interested in finding out more about what you can do to improve your search results in the way you write and edit [...]
Posted by Dan Fielder to events, Online Marketing Show, Training, Web writing, Writing for search
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