Think twice before adding a prominent “News” section to your site – chances are your users aren’t interested.
Posted by Dan Fielder to headlines, news, SEO, Web writing, Writing for search
Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.
Posted by Catherine Toole to e-consultancy, headlines, standfirsts, Web writing, Writing for search
For those of you interested in learning more about web writing, there’s another series of our popular open courses coming up. On 27 May and 1 July we’re running our usual double-whammy: Writing for the web in the morning, and Writing for search in the afternoon. On 24 June we’re introducing a new course, Writing [...]
Posted by Martin Wake to events, Tone of voice, Training, Web writing, writing for email, Writing for search
[Update: Looking for our post on microcontent and online forms? It's here.] Following the success of our October open courses on writing for the web, we’ve organised another series of half-day courses in January for those of you who missed out. The courses run on 28 and 29 January 2008: Writing for the web in [...]
Posted by Martin Wake to events, Training, Web writing, Writing for search
Stylistic variation versus writing for the web: fight!! Many writers – journalists especially – find it hard to call something the same thing twice. If you’re writing about Michael Owen, for instance, you might refer to him as “Michael Owen” the first time round, then perhaps “the Newcastle striker” at the second mention, then perhaps [...]
Posted by Dan Fielder to style, Tone of voice, Web writing, Writing for search
Further to our attempts to rehabilitate the passive voice – or at least demonstrate that using the passive appropriately doesn’t make you a spineless victim type – we were intrigued to read Jakob Nielsen’s recent newsletter topic, “Passive Voice is Redeemed for Web Headings”. The grand wizard of usability argues that the “active voice is [...]
Posted by Dan Fielder to style, Web writing, Writing for search
We’ve now got full confirmed details of our open courses in web writing skills up on our website. Just to recap, we are running four half-day courses over two days in October 2007. These courses are a cheaper alternative to our bespoke training days, ideal if you’re looking a good overview of the subject or [...]
Posted by Dan Fielder to Training, Web writing, writing for email, Writing for search
New open courses from Sticky Content in October 2007… The focus of this year’s Online Marketing Show was very much on search, and on our stand we spoke to a great many people interested in finding out more about what you can do to improve your search results in the way you write and edit [...]
Posted by Dan Fielder to events, Online Marketing Show, Training, Web writing, Writing for search
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