Sticky Content | Digital copywriting

Many company blogs are started with a big splash and some great ideas, but how many keep the momentum up? Producing regular, high-quality editorial content that maps to your business objectives can be tough. Here’s how to get the most out of your blog, by sticking to it. » more

Content curation requires the same skills as content creation – editorial judgement, a feel for the audience and an ability to write a short, sharp line of copy. The difference is, it can be done through readymade social media – whether that’s something as simple as a Twitter account or as textured as a narrative thread on Storify. » more

The latest buzzword to come down the digital media pipe is content curation. Everyone’s talking about it, from social media gurus to digital marketing experts. But what does it mean? Why is it a good thing? And how is it different from content marketing or content strategy?

Content confidential is a monthly thought-leadership piece from Sticky Content. To get it delivered to your inbox, subscribe here. This month, we take a look at content marketing by numbers. With 10 per cent annual growth predicted in the UK for this £880m market, the stats speak for themselves... » more

Content marketing is about providing your prospects with information that’s both useful to them and helps to position you as a trusted expert. And what turns good content into great content is a copy format – a repeatable, reader-friendly structure that you can use again and again to present content items of the same type. Here are 8 of the best. » more