Sticky Content | Digital copywriting

Many company blogs are started with a big splash and some great ideas, but how many keep the momentum up? Producing regular, high-quality editorial content that maps to your business objectives can be tough. Here’s how to get the most out of your blog, by sticking to it. » more

The latest buzzword to come down the digital media pipe is content curation. Everyone’s talking about it, from social media gurus to digital marketing experts. But what does it mean? Why is it a good thing? And how is it different from content marketing or content strategy?

With its Panda update Google focused its attention on quality content. But how does it spot the good stuff and what can you do to improve your content and rise up the search rankings?
It’s been just over a year now since Google released its Panda update and the results have seen content marketing become a key part of the seo toolkit, as marketers rush to produce good quality, original content. » more

Smartphone ownership has reached tipping point with last month's news that more than half of Britons now own a smartphone.

What are your feelings about won’t and can’t? Where do you stand on would’ve and should’ve? Have you any strong views on haven’t? Would you go as far as wouldn’t’ve? We’re talking about contractions here, not the One Born Every Minute kind, but the truncations of words that sometimes proves surprisingly controversial. » more