Sticky Content | Digital copywriting

In the world of print, certain numbers have magical powers. We'd read an article that promises "101 great summer fashion ideas" but be less enchanted by a piece headed "17 ways to declutter your life". We'd go for "Top 10 ways to be a great lover" but perhaps be less swayed by "3 ways to add more oo » more

In preparation for a marketing event recently, we carried out informal content audits of around 40 websites: major brands, global names, across a wide variety of sectors. » more

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts. The standfirst goes by many names: the sell, subdeck, snippet, summary para, promo para, intro text, even ‘blah blah copy’. » more